Toothpaste is such a usual part of our everyday lives, that we rarely even think about it. Like many mainstream products, it is also surrounded by numerous misconceptions. 

Find out people’s opinions and experts’ statements on 10 popular myths and facts about toothpaste. 


#1: Toothpaste is poisonous: MYTH

Probably some of you have brushed your teeth in fear of swallowing toothpaste in your childhood. We see that for 13% of DentaVox respondents, toothpaste still has the image of being poisonous. 

The fact: Although experts warn that toothpaste is made for cleaning your teeth, not for being eaten, swallowing some minor amounts of it wouldn’t do any serious damage to you. With more and more natural ingredients in nowadays toothpaste


#2: Fluoride in toothpaste helps protect from tooth decay: FACT

Over 85% of survey participants do believe that fluoride keeps cavities away. 

The scientific proof in this regard is also substantial and repeatedly confirmed. According to an official document on Public Health by the European Commission

“Fluoride treatment regimens have been developed to prevent dental caries. Systemic fluoride is easily absorbed and is taken up into the enamel during the period of pre-eruptive tooth formation. The predominant beneficial cariostatic effects of fluoride in erupted teeth occur locally at the tooth surface.”


#3: Kids’ toothpaste is just a marketing gimmick: MYTH

Is the package the only difference between kids’ and adults’ toothpaste? In the opinion of 36% of respondents, this is about right and children’s toothpaste is just a marketing gimmick. 

In point of fact, toothpaste for children usually has different, lighter ingredients due to the higher chance of being swallowed as could affect little kids’ tummies. Moreover, it is generally sweeter to help the small ones get used to the habit of brushing. 


#4: Charcoal toothpaste effect is not scientifically proven: FACT

Charcoal has become a star among home teeth whitening products. But DentaVox respondents seem hesitant in terms of its scientifically proven benefits. Do they have a ground for these doubts? 

Apparently yes. Charcoal toothpaste is a relatively new trend, so there’s little clinical data available on its merits or dangers. What we know so far is illustrated in the graphic below.

charcoal toothpaste myths facts blog dentavox


#5: Professional teeth cleaning is not needed if you brush regularly: MYTH

One of the most popular misconceptions in terms of brushing is that it eliminates the need for professional teeth cleaning – 40% of DentaVox respondents wrongly believe so.

Remember: Even if you maintain flawless at-home oral hygiene – with brushing, flossing, tongue cleaning, and mouthwash – you cannot entirely prevent plaque buildup. Especially in the areas below the gum. Regular dental visits are crucial to ensure your long-term oral health.


#6: Baking soda in toothpaste could harm the enamel: FACT

For years, baking soda has been perceived as the panacea for all things dental. Thanks to greater oral health awareness in recent years, more and more people are starting to get cautious about its effect. The main reason: It is highly abrasive which means that it literally scratches your enamel and could lead to serious erosion. Although 30% of respondents are completely unaware of this fact, another 50% recognize it as a threat. 


#7: Ayurvedic toothpaste is the best: SO-SO

People seem doubtful when it comes to the great advantages of ayurvedic toothpaste with 35% considering it the best, 27% – disagreeing, and 39% – undecided. Not surprisingly, in India – the birthplace of Ayurveda – nearly 80% of survey participants there think that this is the top choice of toothpaste. 

The experts’ opinions are diffuse. On the positive side, natural ayurvedic formulations usually consist of no chemicals at all and are low in sugar which is good for diabetics. From another point of view, ayurvedic toothpaste often lacks fluoride which takes away the scientifically proven cavity protection feature. 


#8: Toothpaste does not have an expiry date: MYTH

Have you ever checked your toothpaste’s expiry date? Don’t worry if the answer is no. Almost 15% of DentaVox respondents celebrate the myth that toothpaste doesn’t have an expiry date at all. 

In fact, like any cosmetics product, toothpaste does expire. The active ingredients in it can degrade and become less effective in time, so please make sure you check the marking next time.


#9: Toothpaste cannot clean all tooth surfaces: FACT

Toothpaste is crucial but it is not almighty. It cannot clean properly all tooth surfaces and 66% of respondents correctly recognize this fact. What are the other all-side teeth cleaning tools, see below.

toothbrush floss mouthwash myths facts blog dentavox


#10: The first commercially available toothpaste was Colgate: MYTH

Colgate is indeed one of the most popular toothpaste brands that most DentaVox participants (primarily aged 18-55) have known for their entire lives. But is Colgate the first commercially available toothpaste?

Although over half of the respondents believe so, this is untrue. The first mass toothpaste with the nowadays popular smooth texture was created by Crest and was sold in a… jar! 


Which of those myths and facts were you aware of?

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Stats source: DentaVox, 20 Questions: Toothpaste
Base: 1029 respondents (global sample)
Period: 05/11 – 09/12/2020