Images from bloody procedures don’t have a place on dentist’s social media

For most patients, dentists’ social media presence is a must, a recent DentaVox survey reveals. Dentists who don’t use social media for professional purposes are perceived as traditionalists, while their counterparts are seen as innovative and caring for patients. Furthermore, one in three survey participants believes dentists cannot go without Facebook. With 18% of respondents, Instagram takes second place among the platforms most crucial to success.

However, not all content is suitable to share. Regardless of the context, images from bloody procedures are not appropriate, according to the majority of patients. On the other hand, videos, educational materials, and patient testimonials are welcomed by a large share of respondents.

Key findings:

Find a summary of the survey results in the infographic below.

dentist social media infographic

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Dentists who use social media are perceived as innovative and caring for patients

With 97% of respondents in favor of the use of social media by dental specialists, it is clear that active presence can be an asset for forward-thinking practitioners. Furthermore, the use of social media seems to enhance the image of a modern, innovative dentist. While this may not be so surprising, interestingly, 35% of patients describe dentists who are active on social media as caring for patients.

It remains unclear why patients associate social media usage with the image of a caring professional. One possible explanation may be that patients think of useful educational posts on oral health in relation to dentist’s activity on social media. In any case, this finding shows that concerns over how appropriate is the use of social media platforms by serious dental specialists may be ungrounded.

Dentists who don’t use media are seen as traditionalists

On the other hand, almost half of respondents view dentists who don’t use social media as traditionalists. The second most cited trait to describe them is focused on face to face contact, mentioned only by 17% of survey participants. In view of this result, it seems that patients’ perceptions of modern dental care may be influenced also by non-treatment related aspects.

35% of respondents think Facebook is the platform crucial to the success of dentists

For over one-third of survey participants Facebook is the social media website dentists cannot be successful without, followed by Instagram (18%). Noteworthy, TikTok which is mentioned by 8% of respondents has already outranked LinkedIn as per its significance for dental practices, according to surveyed patients.

The popularity of Facebook is well in line with its position as the most used social media website in the world. Previous studies indicate that dentists also acknowledge its importance. However, this is not the case regarding the other platforms. Research in 2018 indicates that LinkedIn and Twitter are more popular with dentists than Instagram, and it will be interesting to see if this trend has changed.

63% of people believe bloody pics don’t have a place in dentists social newsfeed

It’s not uncommon to see in the dentist’s posts bloody images from complicated procedures and oral surgery. Even if they are meant to showcase a high level of professionalism, respondents’ vote against them is decisive. For the majority of participants this type of content should never be shared by dentists.

Videos (58%), educational materials (52%), patient testimonials (47%) are preferred

The popularity of video among patients corresponds to the rise of video views in general. Oral health tips and awareness materials take second place among the content which should dominate the dentist’s social media. This shows that patients expect publications that are useful and beneficial for their wellbeing.

It is noteworthy that nearly half of respondents believe that patient testimonials should be among the main content on the dentist’s social media. The result once again highlights the value of patient feedback and the potential for effective use of online reviews.

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